Is ASO, the new SEO?

With the mushrooming of mobile apps and the escalating dependency on them to lead our daily tasks, creating and distributing the apps is now an option to many. Thus, making the digital landscape fiercer for mobile app publishers. But unsurprisingly, in the competitive mobile app development space, getting your app published is one thing, getting your app noticed is another.

For a successful app marketing landscape, you need to have a robust app promotion plan that combines the most effective mobile app ASO and SEO practices.

What is ASO and why is it important?

ASO i.e. App Store Optimization means, optimizing a mobile app that your company creates when people search for apps in the app store. It works the same way that optimization works for search engines such as Google. The app Store is like Google, and your app is like your website.

With so many apps in the App Stores, there is a lot of competition. So, it becomes difficult for apps stand out or even be visible to a relevant audience. This makes ASO an important factor to consider if you want to improve your app’s visibility and get more downloads.

Will ASO be taking over SEO?

SEO, Search Engine Optimization, has been and will be around for a long time, and it’s not going away until search engines go away.

ASO and SEO complement each other. They help promote your business to stay first in line- whether it’s on app store or on the web.


“ Rank your App high in App Stores and your website high in search engines by maximizing the user engagement and visibility”

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